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Hollys Coffee
'cafécation' 'cafécance' — coined terms that claimed the trend early, with annual coverage securing consumer mind share.
ProudComm is an intelligence PR consulting group where AI meets HI — human intelligence.
We do not follow the grammar of legacy agencies. AI reads the market and public sentiment at machine speed; global-caliber director consultants turn that into strategy with the judgment only people can make.
Ask ChatGPT about your brand — what does it say? When a crisis hits, is your voice the first one heard? ProudComm is a PR agency that exists to answer those questions.
PR is no longer won on legwork alone. Among the tens of thousands of articles and posts published every day, ProudComm is first to catch the shift in sentiment and the risk signal — through AI-driven real-time media monitoring and data analysis.
But data is material, not the answer. On top of it, the human intelligence of directors who have worked across media, in-house and agency adds political judgment, a feel for relationships and creative craft — and turns it into a message only your brand could send.
Nobody here shows up only for the report. The person who pitched it runs it, from planning through execution.
Real-time media monitoring · sentiment and buzz analysis · trend forecasting · early risk-signal reports
Directors' political message design · media relations · creative direction · crisis judgment
Communication that moves in step with business strategy, not mere exposure — raising the value of the company's intangible assets.
AI-driven real-time media and social monitoring collects sentiment, competitor moves and risk signals around the clock. What people miss, machines don't.
On top of data analysis and trend forecasting, consultants who have worked across media and in-house interpret the 'why'. The context behind the numbers is read by people.
Political judgment, the temperature of stakeholders, timing. In the consulting territory no algorithm can take over, directors design the strategy themselves.
The people who planned it execute it on the ground. Press, influencers, space, art — the message stays alive across every channel.
We build the professional guide that connects a CEO's vision and philosophy to every stakeholder.
We lead positive sentiment on the back of real-time monitoring, and manage corporate reputation.
From planning to execution on market insight, we design brand experiences that move between online and offline.
We defend brand trust with accurate, consistent messaging as an issue spreads. Response reports by risk scenario, official statement design, media Q&A coaching, real-time monitoring, Press Arbitration Commission filings and legal-response PR, plus post-crisis recovery programs — all in one place.
Micro and macro influencer strategy, multi-platform distribution across Instagram, YouTube and TikTok, community-driven organic viral loops and real-time buzz monitoring that build momentum.
ProudComm's own ESG brand experience, combining pop-up stores with upcycling. First proposed by CEO Funnyjun, the concept was listed as an economic term by Maekyung Economy. Waste left over after a pop-up closes is brought back to life as art. It began with the MISSHA collaboration pop-up 'MISSHA Island', whose materials became the FOR:REST exhibition at Donuimun Museum Village, and then the REST:ART exhibition with students from Seoul Women's University.
PR that proves corporate value in numbers. We run high-level communication strategy for the sale and value creation of private equity portfolio companies. Our track record in the financial sector includes GenuOne Sciences and Cleveland Avenue.
We build artist-led IMC so new products get noticed. The Cass White artist collaboration launch and the Cass 0.0 illustration contest are examples — we produce the content that coverage and virality are built on.
'Organizing is design' — a signature campaign that reset the storage paradigm, plus pre-emptive crisis management that secured the leadership of Korea's No.1 home interior company.
A global ambassador strategy and the Myeongdong 'MISSHA Island' pop-up repositioned MISSHA from a value road shop to a global premium brand.
Combining data-driven commerce with a values-led consumption story, we strengthened the 'pet life partner' image and proved the turn to profitability.
Stakeholder-specific messaging and a global corporate image supported a sale at twice the valuation in three years. A Chicago VC's Korea entry event established its footing here.
'cafécation' 'cafécance' — coined terms that claimed the trend early, with annual coverage securing consumer mind share.
Spreading ESG and job-creation messages, plus a 'Korean-style McDonald's' localization campaign — growth recorded through a crisis.
'EXO Chi-bap' storytelling photo event, front-page placement on Naver and media buzz that built momentum.
The Cass White artist collaboration launch at IFC Mall and the Cass 0.0 illustration contest. Responsible-drinking and environmental campaigns positioned Korea's No.1 beer brand.
Global assets built the No.1 fitness brand position; retail and entertainment-desk photo events strengthened a global luxury brand's standing.
A former MBC director and fashion editor at The Dong-A Ilbo, later an executive vice president at Ham Partners. He is also Funnyjun, the global artist who reads Korean drinking culture as 'the art of attitude' — proof of how far ProudComm can reach.
Sejong Center PR team; PR for P&G, SK-II and many other brands
Formerly Ham Partners and Prain Global; IMC projects for bibigo, OB Beer and others
Formerly the NongHyup PR team; new-media campaigns for Hanssem and MISSHA
Led space content for MISSHA pop-up stores
Marketing advisor to the National Assembly; digital marketing advisory
Artistic branding direction, built on running a design boutique
Running a gallery brings artist networks and exhibition capability in-house
An offline base in Euljiro keeps our sense of the field alive
Producing knowledge content creates more ways for brands to meet people
As the operator of an association leading Korea's cultural discourse, we add credibility and network
If you need strategy that moves the business, not a clipping report.
With the speed of AI and the judgment of people, we think deep and act bold.