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Coined trend terms like 'cafe-cation' to own the conversation, securing consumer mind share with year-round coverage.
PROUDCOMM is an intelligence PR consulting group where AI meets HI — Human Intelligence.
We don't follow the legacy agency playbook. AI reads markets and public opinion at machine speed, while senior consultants derive strategy through judgment only humans can make.
Ask ChatGPT about your brand — what would it say? When a crisis breaks, will your voice be heard first? PROUDCOMM is the PR agency built to answer these questions.
PR is no longer won by legwork alone. Amid tens of thousands of articles and posts a day, PROUDCOMM uses AI-powered real-time media monitoring and data analysis to catch shifts in public opinion and risk signals first.
But data is raw material, not the answer. The human intelligence of senior directors — veterans of media, in-house, and agency work — layers political judgment, relationship instincts, and creativity on top, completing your brand's strategic message.
We don't hand you to juniors. From planning to execution, proven seniors run the field themselves.
Real-time media monitoring · Sentiment & buzz analysis · Trend forecasting · Early risk detection reports
Politically-attuned messaging by senior directors · Media relations · Creative direction · Crisis judgment
Beyond mere exposure — communication in step with business strategy, raising the value of your intangible assets.
AI-driven real-time media and social monitoring collects opinion, competitor, and risk signals around the clock. What people miss, machines don't.
On top of data analysis and trend forecasting, consultants seasoned in media and in-house roles interpret the 'why'. The context behind the numbers is read by humans.
Political judgment, stakeholder temperature, timing. In the consulting territory no algorithm can replace, senior directors design the strategy themselves.
The people who planned it execute it in the field. Across press, influencers, spaces, and art, we make the message come alive on every channel.
Professional guidance connecting the CEO's vision and philosophy to every stakeholder.
Leading positive sentiment and managing corporate reputation on real-time monitoring.
From planning to execution on market insight — brand experiences across on/offline.
Defending brand trust with precise, consistent messaging as issues spread. One-stop support from scenario response reports, official statements, media QA coaching, and real-time monitoring to press arbitration filings, legal-response PR, and post-crisis recovery programs.
Micro/macro influencer strategy, multi-platform amplification across Instagram, YouTube, and TikTok, community-driven organic viral loops, and real-time buzz monitoring to build momentum.
Bringing brands to life through space and experience. Pop-up stores, exhibition-style events, visual-artist collaborations, and installation-based spatial direction that elevate promotion into art.
PR that proves corporate value in numbers. Sophisticated communication strategy for PE portfolio-company exits and value creation, with finance-sector wins including Genuone Sciences and Cleveland Avenue.
Artist-collaboration IMC that gets new products noticed. From the Cass White artist launch to the Cass 0.0 illustration contest, we produce the content that coverage and virality are built on.
The 'Organizing is Design' signature campaign reinvented the storage paradigm, while preemptive crisis management cemented the No.1 home-interior brand's leadership.
Repositioned from value road-shop to global premium brand through a global ambassador strategy and the 'MISSHA Island' pop-up in Myeongdong.
Combined data-driven commerce with value-consumption stories, strengthening the 'pet-life partner' image and proving the turn to profitability.
Supported an exit at double the value in three years through stakeholder-tailored messaging and a global corporate image, and established the Chicago VC's presence with its Korea launch event.
Coined trend terms like 'cafe-cation' to own the conversation, securing consumer mind share with year-round coverage.
Recorded growth amid crisis with ESG and job-creation messaging and the 'Korean McDonald's' localization campaign.
The 'EXO chi-bap' storytelling photo event built momentum with portal-main exposure and media buzz.
Cass White artist-collab launch at IFC Mall and the Cass 0.0 illustration contest. Positioned the No.1 beer brand through responsible-drinking and environmental campaigns.
Built the No.1 fitness-brand position with global assets, and strengthened the global luxury brand through retail and entertainment-desk photo events.
Former MBC assistant director and Dong-A Ilbo editor, and ex-EVP at Ham Partners. As the global artist Funnyjun — reinterpreting Korea's drinking culture as an 'art of attitude' — he embodies PROUDCOMM's reach.
Sejong Center PR team; brand PR for P&G, SK-II and more
Ex-Ham Partners & Prain Global; IMC projects for bibigo, OB Beer and more
Ex-NH PR team; new-media campaigns for HANSSEM and MISSHA
Led spatial content for the MISSHA pop-up store
Marketing advisor to the National Assembly; digital marketing counsel
Artistic branding direction through a design boutique of our own
A gallery that internalizes our artist network and exhibition craft
A physical hub in Euljiro keeping our field instincts alive
Knowledge content that multiplies brand touchpoints
If you need strategy that moves the business — not a clipping report.
With the speed of AI and the judgment of people: we'll think deep, and act bold.